We are deeply passionate about sustainability and the protection of the Earth for our future generations. However, social sustainability acts like a “gas pedal” on other issues; if people’s endeavors cannot meet their basic human needs, they won’t protect the Earth. Therefore, our key business areas center around creating value for people through their primary consumer needs; food commodities (and the support of farmers and agrifood business), household, recreation and lifestyle products, and health and nutrition.
We value family connections, and our business centers on products and services that use technology to strengthen family interaction vs. ones that create a more significant divide. We love the arts, the creativity of play, and the resulting positive emotions and humor it makes. Therefore, we focus on brands that foster art, creativity, play, humor, and participation across generations.